At Bad Bunny’s Super Bowl, Fashion Represented Everyone
- - At Bad Bunny’s Super Bowl, Fashion Represented Everyone
Brooke BobbFebruary 9, 2026 at 4:42 AM
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At Bad Bunny’s Super Bowl, Fashion Represented Everyone PATRICK T. FALLON
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Tonight, Benito Antonio Martínez Ocasio performed one of the most uplifting, powerful Super Bowl halftime shows in history. It was a celebration of Latinx culture and community at a moment when U.S. ICE agents are kidnapping and assassinating innocent citizens across America, a moment where darkness and despair are easy to come by, and joy is not. Bad Bunny’s Super Bowl spectacle was a bright light. The show included thoughtful nods to his own Puerto Rican heritage, including a set that featured the traditional casita that’s been the centerpiece of his shows this past year, a garita typical of the fortresses of Old San Juan, Bomba dancers, and a few cameos from the likes of Jessica Alba, Pedro Pascal, and Cardi B. The legendary Ricky Martin performed, and so did Lady Gaga, who wore a custom blue pleated and tiered ruffle dress with a flor de maga (the national flower of Puerto Rico) brooch from Luar, a New York-based label helmed by the Dominican designer Raul Lopez. And in the casita, many dancers wore knit pieces designed by Puerto Rican designer Jomary Segarra whose brand is called Yomas.
Neilson Barnard - Getty Images
Everyone wanted to know who Bad Bunny’s choice of designer would be this evening, and in truth, he could have had any major luxury label dress him for this historic performance. Would it be another look from Schiaparelli? His designer of choice for last week’s Grammys? Or a Calvin Klein creation? (He was the face of the brand in 2025).
In the end, Bad Bunny chose a surprising brand to partner with: Zara. Yes, his all white look–a cropped jersey with shoulder pads (he sweetly chose his mother’s maiden name Ocasio for the back) and pants tied with a rope, jibaro-style, which has become a signature style choice since his last record DeBÍ TiRAR MáS FOToS came out in January of last year–was created by a Spanish-based, global fashion player found in your local mall, albeit custom-made for the occasion.
Thearon W. Henderson - Getty Images
But… why? Was it because he is perhaps about to announce a collaboration with Zara? Is it because he’s going to be touring in Spain this May and June? Or maybe the whole idea was a simpler one. Maybe Bad Bunny wanted to wear something truly accessible to millions and millions of people watching at home and around the globe. There is something to be said for one of the world’s most important voices, on one of America’s most important stages, wearing an outfit that fans and viewers alike can actually buy and wear everyday. If Lady Gaga’s choice to support an independent, Latinx designer felt important in terms of visibility and reach, then Bad Bunny’s Zara fit said something about his tremendous ability to bring people together through music, art, and fashion.
There can always be symbolism in a sartorial choice, no matter the price point. Even his finale ensemble–a double-breasted white suit–was too, designed by Zara. Others can emulate Bad Bunny’s looks from the Super Bowl, but more hopefully, they’ll want to emulate the spirit of the whole performance too. Kindness, community and a type of unity that goes beyond borders. And that’s what we need right now more than ever. Not a celebrity wearing an unattainable designer suit or dress–but clothes, songs, celebrations and a message that speak for everyone, not just some.
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Source: “AOL Entertainment”
